You’ve given so much through service, care, and commitment; whether you’re a veteran, active-military member, teacher, healthcare worker, firefighter, law enforcement officer, or first responder, the Heartland Heroes Program was created for you.

Heartland Heroes is a homebuyer mortgage program in Sioux Falls designed to thank local heroes across the Sioux Empire with meaningful savings, clear guidance, and a smooth path to homeownership.

At Fairway Heartland, we believe appreciation should go beyond words. Heroes deserve real financial benefits, a trusted mortgage lender, and a community that gives back.

Who the Heartland Heroes Program Is For

This program is available to:

• Veterans and active-duty military members
• Teachers and educators
• Healthcare workers
• Firefighters and EMTs
• Law enforcement officers and first responders

Whether you’re a veteran, a nurse in Southeast South Dakota, or a first responder looking for a home loan, the Heartland Heroes Reward Program was built for you.

What You Receive as a Heartland Hero

Eligible heroes receive a $500 closing cost credit from Fairway Heartland Branch 8350, one of the most direct mortgage closing cost discounts available to teachers, healthcare workers, and military members in South Dakota.

• Up to $1,125 in combined real estate and mortgage savings
 - $500 closing cost credit from Fairway Heartland Branch*
 - $500 credit from participating real estate agents
 - $125 discount from participating title partners

*May not be redeemed for cash. One discount of $500 on closing costs per loan. Discount will be applied as a lender credit on a closing disclosure at closing. Loan must close and fund with Fairway Heartland Branch 8350. Special incentive offer subject to change without notice. This offer not valid with any other incentives or discounts. Borrower is responsible for the down payment. No part of credit can apply to or offset downpayment.

• $10,000+ in Local Offers*
 - A curated Welcome Voucher Book featuring restaurants, service providers, and community businesses located in Sioux Falls and Southeast South Dakota that proudly support our heroes.

*Welcome voucher book value is estimated. May not be redeemed for cash. Each voucher is reedmable at participating businesses, and must be presented at time of service to claim discount/benefit offered. 

More Than a Mortgage Program. A Community Promise

Heartland Heroes is not a promotion. It’s a long-term commitment to the people who strengthen South Dakota throufh service.

This program is built on the same principles that guide every loan we close:

• Clear Communication — We keep you informed from pre-approval to closing.

• Tailored Solutions — We match your mortgage needs to your mission.

• Hassle-Free, Knowledgeable Approach — You work with an experienced loan officer who understands the Sioux Falls market and keep the process smooth and stress-free.

At Fairway Home Mortgage, The Heartland Branch, we believe that heroes deserve a homebuying experience rooted in trust, clarity, and respect for the work you do every day.

Supporting Local Heroes Through Community Partnerships

The Heartland Heores program is supported by trusted local business partners across Sioux Falls and the Sioux Empire. These partnerships connect homebuyers who serve our communities with local businesses that believe in giving back.

Heartland Heroes works with independently owned Sioux Falls businesses, including restaurants, coffee shops, home service providers, pet services, and local entertainment partners, to provide meaningful benefits to eligible heroes.

These partnerships help create a stronger homebuying experience by keeping support local and reinforcing community connections beyond the mortgage.

Participating Heartland Heroes Businesses

These partnerships allow Heartland Heroes to offer one of the most community-driven hero homebuyer programs in Sioux Falls.

Interested in Becoming a Partner?

Our community keeps growing, discover new local businesses added regularly. Local businesses in Sioux Falls and the surrounding areas can join the Heartland Heroes network to support our mission of service beyond the transaction.