
Up & Coming Events
Up & Coming Events
Elevate 2025
A REAL ESTATE MARKETING & BUSINESS GROWTH EVENT
Real Estate Agents and Mortgage Professionals—are you ready to elevate your marketing, branding, and business growth in 2025? This is THE event you can’t afford to miss!
Meet Your Powerhouse Speaker Lineup:
Haley Parker – Business Development Specialist
Ashley Caronna – Marketing Expert
Arjun Dhingra – Industry Authority, Growth & Mindset
Chelsea Peitz – Social Media Powerhouse
Gain expert insights to:
Build a standout personal brand
Master modern marketing techniques
Use social media to generate more leads
Develop a business strategy that scales
Lunch provided for all guests
Happy Hour following the event
Date: April 22, 2025
Location: Sioux Falls Convention Center
Seats are limited—don’t miss out!
Chelsea Peitz
Social Media Power House
Hi, I’m Chelsea Peitz!
I’m Chelsea Peitz (rhymes with lights), and I’m a coach, author, and speaker dedicated to helping you show up like the incredible human you are. As a real estate vet and a marketing pro, I teach you how to build an irresistible personal brand on social media with easy-to-follow action steps and best practices.
When I’m not on stage, coaching clients, or making Reels, you can find me with my son, husband, and two rescue chihuahuas — and I’m so excited to meet you!
Here’s the thing…
I know that closing deals and selling homes goes hand in hand with loving people and with showing up as yourself — and that should be celebrated. Together, we’ll create marketing content that actually feels good, we’ll make moves without the constant hustle, and we’ll actually, truly have FUN (and defeat camera shyness while we’re at it).
You might think that showing up on social media has to feel complicated, confusing, and/or overwhelming… but, trust me — it doesn’t! I’ll coach you to create effective, fun content and social media content without the stress that usually comes from showing up on social… and I’ll help you unlock the strategic key to more business and a more authentic you.
Arjun Dhingra
Industry Authority & Growth & Mindset
Arjun Dhingra is a world-class martial artist, coach, and mentor with a lifelong dedication to excellence in Taekwondo. Holding a 6th-degree black belt, he has trained for over 30 years and achieved global recognition as a two-time World Champion, winning gold medals in 2007 and 2014. His expertise and leadership in the sport led him to become the co-head coach of Team USA, where he has played a pivotal role in training and mentoring elite athletes at the international level.
Beyond martial arts, Arjun is a passionate advocate for personal development and financial literacy. He founded the LFG Society, a community-driven initiative designed to empower professionals, entrepreneurs, and athletes to maximize their potential through mindset training and strategic planning. His unique approach blends the discipline and resilience learned in martial arts with practical life and business strategies.
Arjun is also a dynamic media personality and thought leader. He has been featured on CNBC and Bloomberg, where he shares insights on performance, mindset, and leadership. His ability to connect high-performance principles from athletics to personal and professional success makes him a sought-after speaker, mentor, and consultant.
Driven by a relentless pursuit of growth, Arjun continues to inspire others to push past their limits, whether in competition, business, or personal life.
Haley Parker
CMO & Business Development Specialist
Haley is passionate about creating an unparalleled company culture that fosters partnerships, education, and execution. She leverages her communication skills and operational knowledge to train and support loan officers and real estate agents, and to open new branches. She is also a podcast host and a social media constant, spreading her positive light and sharing her insights on the mortgage space. Not to leave out the many National stages Haley speaks at, where she brings the knowledge, energy and motivation to keep us all going in this industry. And does it all with Aloha.
Ashley Caronna
Social Marketing & Business Development Manager
I spent the first half of my career working in the service industry. From restaurants, golf courses, retail stores and more. This allowed me to learn how to communicate in high paced, fast work environments. In 2012, I dove into social marketing where I built several online businesses organically through the power of these platforms.
This led me to my current position in 2021 at Fairway Independent Mortgage Corp. As the Social Media Marketing Coordinator on the Fairway Southwest Business Development team, I collaborate closely with loan officers and real estate agents, leveraging a personal and authentic approach to drive growth on social media platforms. It’s not just about business for me; it’s about building genuine connections and fostering relationships that matter and will remain loyal to you for years to come.
Beyond the corporate world, I wear the hat of a proud mom to three amazing kids. Our favorite moments are spent outdoors, whether it’s hiking or fishing, or just staying in and enjoying a home cooked meal and scary movies. We’re a family that thrives on spontaneity, always ready for new adventures and the thrill of the unexpected.
Teaching Loan Officers and Realtors how to create engaging content and strong social strategies
Being a people person is at the core of who I am. I’ve always worked in industries that allowed me to meet and hear life stories from every day people! I take immense pride in extending a helping hand to individuals at any stage of life. Whether it’s professional advice, personal support, or simply spreading positivity, I believe in making a positive impact wherever I go.