Arjun Dhingra

Industry Authority & Branding Coach

Arjun has been serving clients as a licensed mortgage banker for 18 years.

He started his career in 2001, during his final year of college where he was majoring in marketing and economics.   Having worked in several businesses through his years of education served him well in developing market sense as well as client negotiation skills.  With the ability to lend in 13 states and provide all aspects of the entire mortgage process in-house (processing, underwriting and funding), Arjun is able to provide value to his clients and strategic partners that goes well beyond interest rates and good service.

Clients rely on Arjun’s ability to remain creative in an otherwise challenging lending market. His team are professionals in dealing with the entire lending scope, from seasoned buyers and investors to aspiring first time buyers with challenging loan scenarios.  He understand that each loan is a unique story and needs to be approached accordingly, all while maintaining the ability to adapt to an ever changing lending market that constantly issues new guidelines and challenges in the pathway to closing a deal.

During his time away from mortgages, Arjun is active in volunteering, traveling and training in Martial Arts.  He currently serves as the National co-head coach for TEAM USA’s TaeKwon-Do group.  Having won 2 gold medals in World Championships during his competing years, he remains very connected to the art, using the synergies between business and training that can be applied to dealing with clients and fighting on their behalf.

Chelsea Peitz

Social Media Power House

Hi, I’m Chelsea Peitz!

I’m Chelsea Peitz (rhymes with lights), and I’m a coach, author, and speaker dedicated to helping you show up like the incredible human you are. As a real estate vet and a marketing pro, I teach you how to build an irresistible personal brand on social media with easy-to-follow action steps and best practices.

When I’m not on stage, coaching clients, or making Reels, you can find me with my son, husband, and two rescue chihuahuas — and I’m so excited to meet you!

Here’s the thing…

I know that closing deals and selling homes goes hand in hand with loving people and with showing up as yourself — and that should be celebrated. Together, we’ll create marketing content that actually feels good, we’ll make moves without the constant hustle, and we’ll actually, truly have FUN (and defeat camera shyness while we’re at it).

You might think that showing up on social media has to feel complicated, confusing, and/or overwhelming… but, trust me — it doesn’t! I’ll coach you to create effective, fun content and social media content without the stress that usually comes from showing up on social… and I’ll help you unlock the strategic key to more business and a more authentic you.

Haley Parker

CMO & Business Development Specialist

As the Area Business Development Manager for Fairway Independent Mortgage Corporation in Scottsdale, AZ, Haley Parker is a business development, marketing and coaching leader with 23 years of mortgage industry experience. She oversees the business development and marketing strategies for the Southwest region, helping loan officers grow their teams and production by exploring their “why” and building their brand.

Haley is passionate about creating an unparalleled company culture that fosters partnerships, education, and execution. She leverages her communication skills and operational knowledge to train and support loan officers and real estate agents, and to open new branches. She is also a podcast host and a social media constant, spreading her positive light and sharing her insights on the mortgage space. Not to leave out the many National stages Haley speaks at, where she brings the knowledge, energy and motivation to keep us all going in this industry. And does it all with Aloha.

Ashley Caronna

Social Marketing & Business Development Manager

Teaching Loan Officers and Realtors how to create engaging content and strong social strategies

I spent the first half of my career working in the service industry. From restaurants, golf courses, retail stores and more. This allowed me to learn how to communicate in high paced, fast work environments. In 2012, I dove into social marketing where I built several online businesses organically through the power of these platforms.

This led me to my current position in 2021 at Fairway Independent Mortgage Corp. As the Social Media Marketing Coordinator on the Fairway Southwest Business Development team, I collaborate closely with loan officers and real estate agents, leveraging a personal and authentic approach to drive growth on social media platforms. It’s not just about business for me; it’s about building genuine connections and fostering relationships that matter and will remain loyal to you for years to come.

Beyond the corporate world, I wear the hat of a proud mom to three amazing kids. Our favorite moments are spent outdoors, whether it’s hiking or fishing, or just staying in and enjoying a home cooked meal and scary movies. We’re a family that thrives on spontaneity, always ready for new adventures and the thrill of the unexpected.
Teaching Loan Officers and Realtors how to create engaging content and strong social strategies

Being a people person is at the core of who I am. I’ve always worked in industries that allowed me to meet and hear life stories from every day people! I take immense pride in extending a helping hand to individuals at any stage of life. Whether it’s professional advice, personal support, or simply spreading positivity, I believe in making a positive impact wherever I go.